November 20, 2013- Bobcats players and staff will serve a Thanksgiving meal to 200 underserved children and their families supported by A Child’s Place at the team’s annual Hoops for Hope Dinner at 5:30pm on Thursday, Nov. 21 at Strike City.  For the first time, this annual event is presented by Direct Digital, a leading wellness and nutritional supplement company in its first season as a Bobcats partner.

The buffet-style meal will consist of turkey, stuffing, mashed potatoes and gravy, green beans, rolls and tea/soda.  In addition to dinner, the families will be treated to free bowling, billiards and other entertainment.  Each guest will also receive a backpack stuffed with winter essentials and Bobcats gear.

“The holiday season is the time of year for reflection and thanks,” Bobcats Sports & Entertainment President & COO Fred Whitfield said. “Every member of our organization is grateful for the opportunities we have. We take extreme pride whenever we have the chance to give back to those less fortunate and this annual event is just another example of that.”

Direct Digital will also support the Bobcats and Cats Care through additional events, including the Big Brothers Big Sisters fitness clinic.  Last month, the company was a sponsor of the sixth annual My Hero Gala, Cats Care’s signature fundraising event.

“Direct Digital is a company focused on nutrition and overall well-being,” said Co-Founder of Direct Digital, LLC Brandon Adcock. “As such, we are thrilled to be partnering with the Cats Care Foundation for the first time this year by co-sponsoring the Hoops for Hope event.  Ensuring the health and wellness of our community is what we do both as a business, and per our philanthropic efforts via the Direct Digital Good Neighbor Program.  Our charitable arm is dedicated to promoting education, children, and the overall health of both local and global communities.  Thus, the Hoops for Hope event is one way we can give back to our local community and assist members of the Charlotte metro area.  We view our relationship with the Bobcats and the Cats Care Foundation as a long-term and growing partnership and plan to support other events as our charitable missions are so well-aligned.”

About Direct Digital
Direct Digital, LLC is a leading developer and marketer of consumer products with headquarters located in both Boston, MA and Charlotte, NC.   Anchored by Instaflex™ Joint Support, a market-leader within the joint supplement category, as well as a broad portfolio of complete wellness and life-enhancement products, Direct Digital maintains a strong global presence and is a consistent top-seller within the US and international nutritional landscape.

Through its Cats Care initiative, Bobcats Sports & Entertainment is committed to helping the needs of the community in the areas of education, hunger and wellness.  Bobcats players, coaches and staff are actively engaged in the community, volunteering their time and efforts to serve these key areas.

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